Constant vigilance around good communication and maintaining strong relationships is beneficial for any business. But for those working in real estate industry this vigilance is critical, an essential ingredient in the mix of understanding and trust required to serve up optimal outcomes time and again.
Which brings us to the fact that the relationship between a buyer’s agent and selling agent is symbiotic (of mutual benefit). Each possesses information and knowledge that can benefit the other and lead to far superior results than each could achieve on their own.
It follows, then, that the more strategic and polished their communication skills, the more honest and open their dialogue, the better business will be for both.
Be. Do.
The trick though is to not only be an expert communicator but an effective one, says Rose Buyers Agents CEO Simon Rose.
“Being effective with your communications comes down to consistency,” Mr Rose says. “Even if you’re acutely aware of this it’s all too easy to take your eye off the ball. There are so many distractions nowadays from social media to the latest AI tech development and so on. Of course, we need to stay up to date and evolve but we also need the discipline to ensure none of the core drivers of success are overlooked.
“Following a communications strategy that is constantly and consistently fostering as well as maintaining relationships is so important at a time when we’re all so busy. Cutting corners is tempting - but just a few missed calls and emails can undermine both nascent and established relationships.
“At the end of the day your business relationships must be genuine as well as beneficial and this is built through action.”
Stay in touch
We all know how much people like being kept in the loop, and adopting a multi-pronged communication strategy – and, most importantly, sticking to it – virtually guarantees success. RBA’s strategy involves regularly sending our network of selling agents monthly newsletters filled with engaging, relevant content around current property news, analysis, and market observations. Agents also receive tailored comprehensive briefs specific to the regions in which they operate. Our team ensures there is consistent, regular (but not too frequent) contact with selling agents to discuss everything from current prospects and plans to what’s going down in Sydney’s highly changeable market.
“Our agency places strong emphasis on those communications with selling agents,” Mr Rose says. “A good buyers' agent should be able to clearly convey their clients' needs and preferences to selling agents.
“If we are all on the same page – right down to finer details and nuances of client wish lists and available properties - then the greater the chances of a transaction that makes everyone is happy.”
Superior automated systems
Clients can be demanding, with long and specific wish lists. Finding suitable properties while not impossible is becoming harder.
RBA recently developed a unique CRM to do just this, one the agency deems to be the “Rolls Royce” of systems. as it covers every area necessary to facilitate a transaction, from client briefs to property types. It allows for feedback to flow more efficiently which results in better client service.
“As agents we need to know how our customers think and act if we want to anticipate their needs and what they are actually aiming for with their next property,” Mr Rose says. “Our bespoke CRM is a superior way to communicate any and every necessary piece of information and comprehensive client briefs between buyers’ agents and growing agent network.”
As the year draws to a close, Rose Buyers Agents takes this opportunity to wish you all a Merry Christmas and prosperous New Year.